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Master 1 International marketing of innovation

International, Marketing – Communication – Vente

Présentation de la formation

The Master in International Marketing of Innovation is a full-time double degree over two years, entirely taught in English and designed for International and French university graduates.  

Study in Hong Kong, Shanghai, Bangkok or Ingolstadt to get a double Master degree from TSM and one of the top Asian or German universities.

The Master in International Marketing of Innovation at Toulouse School of Management is a unique possibility for students to acquire an internationally recognised double Master degree (120 ECTS) and study within fully multicultural Euro-Asian batches at a Chinese, Thai or German top university. Two degrees achieved in four semesters – a unique selling proposition in a CV and a head start into a successful career in marketing and business. These dual degrees are the right choice for students who aim to work in an international environment, which is increasingly influenced by Asia’s and China’s economic power. After graduating, students will be sought-after experts for China and Asia or Germany and be able to put their knowledge into practice.

Students who enrol in this International Marketing programme complete the first semester in France at TSM. According to their chosen track, they spend the second and third semesters at a renowned Asian or German university.

For the Asian track, they can choose between the Open University of Hong KongTongji University in Shanghai or Assumption University in Bangkok.

For the German track, they study at Ingolstadt School of Management.

During the fourth and last semester, students complete their six-month internship (in Asia or in Europe) and finish their Master thesis. The two-year study programme comprises 120 ECTS obtained at TSM and at the partner university abroad.

The Master in International Marketing is available as a full-time programme.

On completion of the degree, students will be able to:

  • Design and manage innovation
  • Include consumers in the process of open-innovation and co-creation
  • Develop international digital marketing and eCRM strategies
  • Manage digital and social media communication strategies
  • Apply data mining techniques to Big Data
  • Use key performance indicators (KPIs) to optimise decision-making and profits

Assumption University logo    Eichstätt-Ingolstadt logo   OUHK logo   Tongji University logo

Format(s) :

Langue(s) :

Conditions d'admission :
Autres tests, Dossier de candidature, Entretien


Prerequisites for the Asian track:

  • Successful completion of 180 ECTS (Bachelor, L3 or M1)
  • An English language test (TOEFL, TOEIC, IELTS B2 required)
  • Examination of candidate’s application and possible interview

Prerequisites for the German track:

  • Successful completion of 240 ECTS (M1 only)
  • An English language test (TOEFL, TOEIC, IELTS B2 required)
  • Examination of candidate’s application and possible interview



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