The role of IAEs is to develop research and higher education in business and management within French universities.

IAE FRANCE represents one of the largest French communities in the business and management sciences.

IAEs constitute public spaces that manage to combine equal opportunities and social mobility, in a competitive environment.

Since their creation, IAEs have awarded diplomas to more than 500,000 managers, executives and engineers.

With 39 schools across the country, IAE FRANCE has been building a network of schools with management expertise for more than 60 years.

Program

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Master's degree Management des Projets Marketing – Niort

Administration – Management, Marketing – Communication – Sales

Training presentation

Développer des stratégies et activités nouvelles, maîtriser le management de projets marketing et e-marketing, gérer les systèmes d’information marketing, maîtriser l’activité de veille, savoir élaborer un plan de communication,
Elaborer et diriger la mise en œuvre d’un projet, hiérarchiser les priorités, maîtriser la réalisation et le pilotage d’analyses approfondies,
Gérer les aspects financiers, comptables, juridiques et RH du développement d’activités nouvelles, développer et gérer des business plans, anticiper les risques.

Format :
Sandwich courses

Admission requirements :
Application form, Recruitment interview